The jacket market is undergoing a dual revolution in technology and application scenarios. From the windproof and breathable technology of Septwolves business jackets to Arc’teryx’s rain-proof hard shell, and the trendy design of Peacebird’s Wang Hedi. In this article, four famous jacket brands star products are tested and analyzed to help you accurately match your needs for business, outdoor, and street scenarios.

The jacket market is showing a new trend of “technology empowerment + scenario segmentation,” offering high-quality options that combine functionality and design, whether for business commuting, outdoor adventure, or street fashion. This article selects ten brands—SEPTWOLVES, K-BOXING, ARC’TERYX, The North Face, Patagonia, Canada Goose, Peacebird, HLA, Romon, and Moncler—and provides in-depth analysis of the core technologies, tested performance, and styling scenarios of their star products . From the windproof and breathable SEPTWOLVES “Breathable Membrane” business jacket to the extreme protection of Arc’teryx’s Beta series, and the trendy design of Peacebird’s Wang Hedi-endorsed jacket, each item is evaluated based on core dimensions such as waterproofness, breathability, and abrasion resistance. Practical buying guides are also included to help you accurately match your needs and easily manage your year-round wardrobe.

Contents

• Four famous jacket brands
• SEPTWOLVES:-Business-Travel-Jacket-Experts,-a-Fusion-of-Technology-and-Fashion
  • Brand Background
  • Featured Product: 2025 Business Travel Tech Jacket
  • Core-technologies
  • Real-world testing experience
• Arc’teryx: The “Armor” for Hardcore Outdoor Enthusiasts.
  • Brand-Background
  • Featured Product: 2025 Rugged Jacket
  • Core-technologies
  • Real-world-testing-experience
• The North Face: A classic for both urban and outdoor living
  • Brand Background
  • Featured Product: 2025 Mountain Jacket
  • Core-technologies
• Patagonia: Environmental pioneers, practitioners of outdoor activities and sustainability.
  • Brand Background
  • Featured Product: Triolet windproof jacket
  • Core-technologies
  • Environmental protection concept

1. SEPTWOLVES: Business Travel Jacket Experts, a Fusion of Technology and Fashion

1.1. Brand Background

Founded in 1990, Septwolves, positioned as a “jacket expert,” is a benchmark brand in China’s business menswear sector. It boasts 40 industry-top ten brand certifications, over 1 million product reviews, and a brand index of 88.4 in 2025.^[1]

1.2. Featured Product: 2025 Business Travel Tech Jacket

1.3. Core technologies

• Composite functional membrane fabric: It adopts a full-piece heat-sealing process, with a waterproof index of 10000mmH₂O, which can withstand moderate to heavy rain; the moisture permeability is 20000g/m²/24h, and the underarm breathable design avoids stuffiness.
• Reversible design: Side A features a solid color patchwork, suitable for business occasions, while side B features an aircraft carrier print, making it suitable for casual settings. This two-in-one design enhances its practicality.

1.4.Real-world testing experience

• Waterproofing: After being sprayed in a simulated heavy rain environment for 30 minutes, there was no water seepage in the inner layer, and the joints were tightly sealed.
• Breathability: After hiking for 1 hour at 30℃, there was no obvious sweat stain on the back, and the dryness felt was 30% better than that of a regular jacket.
• Suitable for various occasions: Pair it with a shirt and trousers for commuting, or with a T-shirt and jeans for a weekend outing. Easily replicate Zheng Yecheng’s beach photoshoot look.

2. Arc’teryx: The “Armor” for Hardcore Outdoor Enthusiasts

2.1. Brand Background

A high-end outdoor brand from Canada, focusing on “extreme environment protection,” its 2025 Beta series jacket won the title of “All-Round Hard Shell of the Year” from Outdoor Gear Lab, with a professional evaluation score of 8.8/10.

2.2. Featured Product: Beta Lightweight Jacket

2.3. Core technologies

• GORE-TEX Pro 3L fabric: Waterproof rating 30000mmH₂O (rainstorm protection), moisture permeability 25000g/m²/24h (no stuffiness during high-intensity exercise).
• Fusion Fit cut: Ergonomically optimized, allowing arms to be raised 160° without jamming during ice climbing, and the three-dimensional pleats under the armpits enhance freedom of movement.

2.4.Real-world testing experience

3. The North Face: A classic for both urban and outdoor living

3. 1. Brand Background

Founded in 1966, The North Face operates on the philosophy of “never stopping exploration.” In 2025, the Mountain Jacket series was upgraded to commemorate its 40th anniversary, and its DryVent™ technology won the “Editor’s Choice Award” from Backpackers magazine.

3.2. Featured Product: 2025 Mountain Jacket

3.3. Core technologies

• DryVent™ 2L fabric: Waterproof 15000mmH₂O + Breathable 18000g/m²/24h, suitable for both urban commuting and light outdoor activities.
• Heatseeker™ Insulating Liner: 60g/m² filling, comfortable to wear alone at -5℃, and compatible with fleece lining for a “three-in-one” look.

4. Patagonia: Environmental pioneers, practitioners of outdoor activities and sustainability.

4.1. Brand Background

Founded in 1973, this American brand has a mission to be “Earth First”. In 2025, the Triolet Jacket will be made of 100% recycled nylon fabric and will be certified by the European Union’s Eco-Label.

4.2. Featured Product: Triolet windproof jacket

4.3. Core technologies

• StormGuard™ waterproof zippers: all seams are taped, waterproof rating 20000mmH₂O, no penetration even after 2 hours of hiking in heavy rain.
• BioZipper™ plant-based zippers: reduce plastic use and offer smooth opening and closing comparable to YKK zippers.

4.4. Environmental protection concept

Each jacket contains raw materials from 12 recycled plastic bottles. The brand promises “repair instead of discard” and offers lifetime free repair services, making it suitable for users who value sustainable consumption.

References

[1] https://www.cnpp.cn/pinpai/1525.html